Tag Archives: maybelline

Review: Maybelline Instant Age Rewind Eraser Foundation

If you frequent beauty blogs (especially a specifically talented vlogger who swears by this stuff), you have no doubt come across this Maybelline foundation as a recurring drugstore mention. I know I did, hence, as always, I put the hype to the test–over the course of an entire semester.

Maybelline Instant Age Rewind Eraser Foundation

Even going to the store to pick up a stick, I already had trouble choosing a shade to match my light/medium skin. The color selection is extremely limited (-1, there were maybe 6 or so in store), which for me already takes away from 50% of the foundation’s use: i.e. evening skin tone. However, in the name of blogging, I picked out 190 Nude and carried on.

Applicator

The foundation itself is typically sized with a unique container as shown above. If you’re weirded out by the fact that nothing on there actually reads “foundation,” you’re probably onto something. I would have had no idea without blogger tips, especially since there is a concealer that comes in an identical but smaller package.

Anyway, I actually like the applicator tip for its ease of use (+1). The twist mechanism is interesting, but it was not difficult to use and I did not feel that it was eating up the foundation. In fact, I would say that even the very last layer that I just finished using the other day got out when I twisted down enough. I usually chose to swirl bits of the liquid directly onto my face using the applicator and then even it out as I wished with my buffing brush. Overall, a no-mess application (+1).

Now for performance. Here is where the review begins to slope downward. Even from the first use, I knew the foundation was way too liquidy and sheer (-1) to be anywhere near Holy Grail status for me. I usually had to spread a thin, runny layer all over my face, wait for it to dry, dab another light layer over the spots I really wanted covered, wait some more, and then cake on finishing powder to make sure I stayed matte and put. Even then, coverage was medium at best (-1) and I was shiny within hours (-1). Now, I by no means have dry skin, so I’m not speaking to those of you who do, but I’m also no oil well. My skin is mostly normal with some oilier areas, but this foundation makes it look like shine central without powder. Yet again, in the name of beauty and completeness, I endured three months with this thing.

Also, to return to the color problem: yes, the color did end up looking a bit dark and too beige on me, but this was easier to fix by blending it into my neck area and using concealer and highlighting powder in conjunction with it. Still, it’s not a great color.

All in all, I do not really recommend this foundation unless you have extremely dry skin, want light coverage, and one of the shades luckily happens to match you well. My final rating is -1 for limited color choice, +1 for ease of use, +1 for cleanliness, -1 for texture, -1 for coverage, and –1 for shine for a grand total of -2. Ouch–but hey, we have to be picky when it comes to what we put on our face every day.

Merry Christmas Eve!

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