Tag Archives: urban decay

Review: Urban Decay 24/7 Waterproof Liquid Liner

I just received this beauty in the mail after ordering on their Black Friday sale (still on, plus free shipping–link below!) in my search for the perfect purple liner. Shipping takes so long when you’re this excited!

ud liner

I ordered the color Retrograde, a dark, shimmery indigo shade. It came in a colorful little box (pictured above). The weird thing is that it opens on what I thought would be the “cap” side–i.e. the smaller one without writing–and apparently this is the liquid-containing side, which did make me feel a bit cheated compared to the nice long size of the pen (-1). But what can you do, it’s Urban Decay.

Super thin tip!
Super thin tip!

Anyway, onto the performance. You will notice right away that the tip is extremely thin–much thinner than Lancome’s Artliner or really any liner I use. I’m not sure about whether or not I like this yet, but at least you know that it will be easy to draw a fine line (+1). You can also see that it is a satisfyingly dark, sparkly color that is, in my opinion, finally a neutral purple (+1).

Extremely fine lines. Tiny hands for scale.
Extremely fine lines. Tiny hands for scale.

I first messed around with it a little bit by drawing on my hand. The pattern above is entirely on one go of a tiny amount of liquid, which is why it slightly fades off on the right, but let’s take a minute to appreciate the thinness of the lines. And let me tell you–I have minuscule child hands. This thing is fineee.

Retrograde on top lid. Excuse the harsh flash and lack of makeup.
Retrograde on top lid, over black liner. Excuse the harsh flash and lack of makeup.

Now, I didn’t have any eyeshadow, mascara, primer, powder, concealer, or really anything on, so please excuse my shiny discolored skin. I did want to give as accurate a picture as possible, and I think you can reasonably perceive the darkness and shimmer. Keep in mind that I applied Retrograde over Artliner in Noir, hence it is probably looking even darker than it really is. However, it is easily as richly pigmented by itself (+1) and easy to apply (+1). One thing I did notice is the slightly long dry time (over a minute, -1), but it could be my bias due to the lightning-fast Artliner or just that I applied over another layer of liner. I also love that the purple sheen brings out the green in my hazel eyes and the blonde in my hair.

Finally, I used my magic Bi-Facil eye makeup remover to wipe it off, and although this is “waterproof” (which has never been a positive feature in my experience), it thankfully wiped off just as clean as any other liner or mascara (+1). Now, I can’t confirm whether it’s the skill of the liner or the awesomeness of the remover (likely the latter), but you can be assured that the combo will work.

Now for the exciting part! This liner does sell for $19 on UrbanDecay.com (and likewise in retailers like Sephora), but it is currently on sale for $10 (as is every other one of the 11 colors)! You can find the retailer page here, and if you order now, you will be mailed a coupon up to $5000!

So the final score? Size deception (-1) + finesse (+1) + color (+1) + pigmentation (+1) + application (+1) + dry time (-1) + easy clean (+1) + special price (+1) = a whopping +4. I will definitely be ordering a few more colors with my new 20% coupon, so look for an update soon!

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Black Friday Game Plan

Happy Thanksgiving, everyone!

Well, with Black Friday also upon us (and being a measly student miles away from my family), I decided that it was a good idea to share my overview of stores and deals after days of shopaholic researching. Note that I have no suburban stores (JCPenney, Kohl’s) because I live in one of the biggest cities in the U.S. and there are none around me.

1) Today: Online shopping!¬†Stores have already started their online sales as of 12 am today and actually have a lot of their in-store deals conveniently online. Since most of them also offer free shipping, it’s quite tempting to stay on your butt and shop from home. What have I bought so far? Well, thanks to PT, I took advantage of the Urban Decay sale last night already, but I’ll keep looking today.

2) All day (?!): Express Although I am not a huge Express fan myself (and I have no idea why they are open all day), I guess they are one place to browse while I wait for other stores to open downtown. They have 50% off everything (also available online) throughout today.

3) 4 PM: Old Navy Old Navy is opening its doors controversially early today with 50% off everything, and the first 100 in line have a chance to be a millionaire. They also have a text-to-win game for 1,000 $200 winners. I might do the texting game, but I don’t think I’ll be standing in line for what is basically a lottery.

4) 6 PM: Macy’s This one actually has some serious doorbusters–I have already placed a hold on a pearl earring set, a memory foam pillow, and a panini grill in our giant store downtown. They are my favorite in terms of placing their entirety of deals online and even letting you make a list–on my list is their $10 Smashbox set and $9 Tarte eyeshadow palette.

5) 8 PM: Sephora Unfortunately, my Sephora does not open at 8 pm *sniff* but I did hear that they have 31 items under $10. Hopefully next year.

6) 8 PM: H&M They have scratch-offs for the first 100 in line and certain percentages off certain amounts spent in store. A bit disappointing, in my opinion.

7) Power sleep!

8) 6 AM: Neiman Marcus Last Call So excited for my first NMLC deal. First 100 in line get gift cards up to $1000 (per store!) on top of 40-60% off everything. Can you say YES?

9) 7 AM: Everything else Our mall opens at 7 am, including about every store you can imagine. Some stores I will be visiting are Banana Republic with 40% off your purchase and 50% off an item until 1 pm, Nordstrom Rack with 30% off all clearance (including designer!), Zara, Mango, and Bath & Body Works…honestly, probably shopping til I drop.

Happy deals!

Sneak Peak: My Daily Makeup Bag

Here is a sneak peek at the products I keep in my on-the-go bag for daily use. As you can see, it’s all over the spectrum in terms of brands, and it’s always changing. I will be doing a post on my routine soon, but my real goal is to review each product (obviously, they are all essentials) eventually!

makeup bag

What you might see: Urban Decay, Shu Uemura, NYX, Make Up For Ever, Benefit, Lancome, MAC, L’Oreal, Hard Candy, and much more…stay tuned!